Marketing in General
When it comes to marketing, whether it’s a national advertising campaign or an artists’ official social media, these are the most important things you need to know before you get started:
- There is no “one size fits all” solution.
- There are no guarantees.
In case you skimmed that, please go back and make a strong mental note of it.
Marketing starts with one question:
What do you have that you want people to know about?
Then, whether we do it, or you do it, the marketing process itself is comprised of two aspects:
- The idea.
- The execution.
This is also known as the strategy.
Ideas are not automatic. They’re not something you can look up. Sometimes coming up with an idea can take a few seconds, sometimes hours. In some cases the idea just pops into your head out of nowhere.
If you’re not a particularly creative person, you may need to enlist a friend to help or hire a person or a firm with experience to devise a marketing strategy for you.
The cost of doing it yourself is: your time, plus however much you are willing to invest into paid advertising channels, such as Facebook and Google.
The cost of having an experienced individual or firm do it is: a little less of your time, a lot of theirs and again, however much you are willing to invest into paid advertising channels.
The bottom line:
whether it’s time or money, no matter how you slice it, there is a cost to marketing.
The execution process is also twofold, it requires planning then doing.
There are potentially hundreds of variables that come into play when devising a marketing strategy and therefore the actual total end cost can never be accurately determined ahead of time.
The cost can range from $5 to $5,000,000.
Finding the right image, the right words, the addition of the brand, the call to action, multiple versions, setting up the ad account, configuring the ad settings, composing the message to go with it, looking up hashtags, reacting to engagement, creating the page that the ad links to, and more. All of this needs to be done just to “post an ad on Instagram”.
Your results and success are proportionate because as the saying goes, “you get out what you put in”. However, there are no guarantees. Companies often sink money into marketing strategies that don’t pay off or actually end up costing them money. It happens with movies all the time.
There is good news though.
First, there is a chance that what you have will go viral. It’s the absolute slimmest chance of all, but there is a chance, so it must be stated.
Second, there is a chance that although it may not go viral in the traditional sense, word of mouth about what you have may tip the scales in your favour when it comes to cost vs. ROI, which may not reduce your marketing expense but will increase your bottom line.
Third, sometimes the lesson learned from one strategy can help you hedge the effort next time around by making the appropriate adjustments.
Because of the potential for astronomical costs, for small businesses especially, it is most typical to follow this method of approach:
- Set a Budget
- Prioritize Your Objectives
- Determine Everything You Can Provide
In doing so, even if your budget is relatively small, you can at least see how far it takes you and determine whether or not an increased investment in marketing is likely to be worth it.
On a final note, we believe that a relationship works best when both parties trust each other. In the spirit of transparency and integrity, we do not hide who our clients are, nor do we hide our prices, and we have some awesome testimonials from our clients that you can review anytime.