Posting 101

Posting 101

NEW TIP: May 6, 2016: How to Create Engaging Images.

chalkboard-generator-poster-posting-101-by-jensenworks

NEW: Free Stock Images
NEW: Use Buffer? Try their optimal posting time tool here »
NEW: Find the perfected animated gif for your post

So, you’ve been told that you should post with regular frequency but you’re not sure what to post. Just need some ideas to get the wheels turning? Where do you go for inspiration? This page will give you some helpful tips and reminders of the many things you can (and should) do to keep things fresh, while taking care of your business, and in particular – your social media and search engine presence.

REMEMBER…
socialdebug.com. Check your post before you commit it to being posted on social media.

Posting REGULAR content to your website + Social Media Properties (SMPs) shows that you are ACTIVE.

Posting RELEVANT content to your website + SMPs helps build and enhance the database of information that dictates (partially) where you place among your competition, at least as far as the search engines are concerned.

HOW often you post is up to you. The MORE often you post, the sooner the database of information about your website will reach the point that YOU become the authority on the subject(s) presented by your website.

Posting to your website and having your website push that content to your SMPs is the ideal method, however, there are SOME posts that you will want to reserve for posting directly to a particular SMP.

Optimum Sharing Schedule

buffer-post-schedule
Courtesy of Buffer

DIRECT TO SMP POST IDEAS
REMINDER: When posting directly to your SMP the engagement typically stops within the SMP itself, making posting through your website to your SMPs a more effective option.

  1. Thank people who share your tweets
  2. Thank people who share your Facebook posts
  3. Thank people who share your Google+ posts
  4. Post a reminder that you are on Twitter to your Facebook Page, be sure to include a link
  5. Post a reminder that you are on Google+ to your Facebook Page, be sure to include a link
  6. Post a reminder that you have a YouTube and to subscribe Channel to your Facebook Page, be sure to include a link
  7. Post a reminder that you are on Instagram to your Facebook Page, be sure to include a link
  8. Post a reminder that you are on Pinterest to your Facebook Page, be sure to include a link
  9. Post a reminder that you are on Facebook to Twitter, be sure to include a link
  10. Post a reminder that you are on Google+ to Twitter, be sure to include a link
  11. Post a reminder that you have a YouTube and to subscribe Channel to Twitter, be sure to include a link
  12. Post a reminder that you are on Instagram to Twitter, be sure to include a link
  13. Post a reminder that you are on Pinterest to Twitter, be sure to include a link
  14. Post a reminder that you are on Facebook to your Google+ Page, be sure to include a link
  15. Post a reminder that you are on Twitter to your Google+ Page, be sure to include a link
  16. Post a reminder that you are on YouTube and to subscribe to your Google+ Page, be sure to include a link
  17. Post a reminder that you are on Instagram to your Google+ Page, be sure to include a link
  18. Post a reminder that you are on Pinterest to your Google+ Page, be sure to include a link
  19. Post a reminder that you are on Facebook to your Instagram, be sure to include a link
  20. Post a reminder that you are on Twitter to your Instagram, be sure to include a link
  21. Post a reminder that you are on Google+ to your Instagram, be sure to include a link
  22. Post a reminder that you are on YouTube and to subscribe to your Instagram, be sure to include a link
  23. Post a reminder that you are on Pinterest to your Instagram, be sure to include a link
  24. Post a reminder that you are on Facebook to your Pinterest, be sure to include a link
  25. Post a reminder that you are on Twitter to your Pinterest, be sure to include a link
  26. Post a reminder that you are on Google+ to your Pinterest, be sure to include a link
  27. Post a reminder that you are on YouTube and to subscribe to your Pinterest, be sure to include a link
  28. Post a reminder that you are on Instagram to your Pinterest, be sure to include a link
  29. Share a relevant, existing post from Facebook to your Facebook Page
  30. Retweet a relevant tweet on Twitter
  31. Share a relevant existing post of someone else’s on Google+ to Google+
  32. Scroll through and “Like” a few posts on Instagram
  33. Leave a comment as your Page on an appropriate post on Facebook
  34. Leave a comment as your Page on an appropriate post on Google+
  35. Solicit Facebook Page reviews from your Facebook Likes + Any of your SMPs
  36. Solicit Google+ Page reviews from your Google+ Followers + Any of your SMPs
  37. Re-pin someone else’s relevant pin on Pinterest, or find something online (even a previous post from your own website) and pin it
  38. Facebook, Twitter, Google+ and Instagram use relevant hashtags that relate to your post
  39. Look at what’s trending on Twitter and if possible, if it’s unrelated, figure out a tie-in to get away with using the hashtag for it in your tweet
  40. Use the Facebook Trending Stories feed to see what’s trending on Facebook and, if possible, if it’s unrelated, figure out a tie-in to get away with using the hashtag for it when adding your own two cents to the share
  41. Use the Google+ “What’s Hot?” filter to see what’s trending on Google+ and, if possible, if it’s unrelated, figure out a tie-in to get away with using the hashtag for it when adding your own two cents to the share
  42. Share a post from your Facebook Page to your Facebook Profile, be sure to encourage your friends to do the same
  43. Wish Your Followers a Happy New Year
  44. Wish Your Followers a Happy Valentine’s Day
  45. Wish Your Followers a Happy Easter
  46. Wish Your Followers a Happy Mother’s Day
  47. Wish Your Followers a Happy Father’s Day
  48. Wish Your Followers a Happy Halloween
  49. Wish Your Followers a Merry Christmas
  50. Thank your Followers, collectively, for supporting you
  51. Use hashtags appropriately and whenever possible
  52. Post in applicable Facebook Groups or Google+ Communities or Online Forums
  53. Post a Positive Quote
  54. After you post to your Facebook Page, share it to your Facebook Profile and encourage your Facebook Friends to do the same.
  55. Repost your story multiple times (see “Optimum Sharing Schedule” above)

WEBSITE TO SMP POST IDEAS
REMINDER: When posting to your SMP via your website, the engagement COMMENCES on the SMP but is typically COMPLETED while on your website. You have someone on your website now – now what do they see? Are you presenting an engaging call to action (CTA)? If not, make sure you ADD something. Add anything to start with and evolve as you go, but don’t let the absence of a CTA stop you from posting altogether.
IMPORTANT: ALWAYS include a Featured Image. Any image will do, but the more relevant the better.

  1. Use the Google Trends Search Tool to see if what you intend to market is important enough
  2. Google Your Business. Stop. What did you just search for? THAT is the subject and the opening statement of your post. The rest of it expands on it.
  3. Answer Who, What, When, Where, Why: Who are you? What do you do? What sets you apart from the competition? When should people contact you (in terms of circumstances, not time as in operating hours). Why should people contact you? Why are you better?
  4. When you think of an idea that has multi-post potential, like when you strike a vein of social media gold, write it down and pre-write, or better yet, pre-schedule posts using that single idea as your springboard
  5. Revisit previous posts. Add an additional two cents to it, then include a link to the original article on your own website
  6. Post something you found online. Include your two cents about it, then finish with a link
  7. Google Your Business Again. Stop. Scroll to the bottom of the page. Look at what OTHER SEARCHES Google is suggesting. Pick one. That is the subject and opening statement of your post.
  8. Google Your Business Again. Stop. Look at the results on the first page. Look for something to jump out at you or speak to you and post about it.
  9. Go to Facebook. Scroll through your feed until something catches your attention. Even if it’s unrelated to your business, if it caught YOUR attention it is of higher likelihood to catch your audience’s attention. Think for a minute: Is there a way to tie-in to your business? If so, post about it on your website. Start with a 2-or-3-line diatribe, putting your own thoughts on it first, then include a link to the original article. You can do the same with Google+ and Twitter, etc. but the point is to try to find things that INTEREST YOU because they will more likely interest YOUR followers.
  10. Google a known competitor. Find one of their SMPs. Look at things that THEY have recently posted. Post about the same thing or something better. Improve on what they said. (There is no need to give attribution for this – guaranteed eventually someone will be copying you too and you will never know.)
  11. When posting, it can be tempting to say things like, “Check This Out…” but that isn’t engaging.
  12. Scan your social media for posts from others that get a lot of likes, comments or shares. Post something like that. You can do a fresh scan every time and find something new.

OTHER TIPS

  1. Always use a photo with your post
  2. Pablo for quotes and branding
  3. PlaceIt for beautiful mockups
  4. Skitch for screenshots and annotations
  5. CloudApp or RecordIt for creating GIFs
  6. GIFs.com – YouTube-to-GIF
  7. Sometimes you want to share a link to places outside your scope of statistical access. In these cases, it is advisable to use a URL-shortener, such as goo.gl as this will not only shorten your URL (great for Twitter) but has a built in redirect AND stats! Just make sure that you are signed in to your Google account when you generate the link.
  8. Use Tweetdeck to manage multiple Twitter accounts with ease!
  9. Analyze your followers using Social Rank or followerwonk
  10. Ask your friends, family and circle of influence to share what you share. Explain why it’s important and how it will help you in your business.
  11. 6 Types of Simple Yet Powerful Social Media Images (And When It’s Best To Use Them)
  12. How to Create Engaging Images
  13. TRACK YOUR PROGRESS

    1. Use BuzzSumo to see who’s sharing your content.
    2. Use Google Search Console (formerly Google Webmaster Tools) to analyze your stats