Summerhill Marketing

Primary Objective: Sell More Wine
Secondary Objective: Increase Reach for Sustained Wine Sales
Course of Action:

1. Longlist all Assets
2. Develop Call to Action
3. Review and Exploit All Assets Outlined Deemed Practical
   1. Share-worthy Posts with Strong Call to Action on Summerhill Social Media
   2. Ads with Strong Call to Action on Summerhill Social Media

This strategic promotion should have one commonality where possible, such as “mention this ad for (x)” to ensure our ability to quantify at least some of the results.