Call to Action
“get the wine that nature intended”
In coming up with the call to action, I looked at the current Summerhill brand framework, current call to action best practices, and calls to action of history that worked. I also looked at trends relating to wine, including related searches, etc. using Google’s publicly available Trends search tool, and, specifically, I chose words that were in line with all of the above, and, as you will see, a HEAVY emphasis on the phrase, “get the wine”. I also aimed to keep it very very simple.